Pass 01
Crawler access
Findings
- 01GPTBot blocked at robots.txt (line 14). ChatGPT cannot read the site.
- 02PerplexityBot blocked. Perplexity cannot read the site.
- 03OAI-SearchBot blocked. ChatGPT’s search-mode cannot read the site.
- 04Google-Extended blocked. Excluded from Google’s training set but Search is still allowed.
- 05ClaudeBot, anthropic-ai, Bytespider, CCBot: allowed implicitly via `User-agent: *`.
Impact
Three of the four engines we benchmark cannot fetch your content. Score 34/100 is the ceiling until this is fixed. Estimated lift after unblocking: +18 points within 14 days.
Pass 02
Schema discovery
Findings
- 01Organization JSON-LD present but missing @id anchor.
- 02Service JSON-LD missing across all 4 product tiers.
- 03FAQPage schema missing despite a visible FAQ section on /pricing.
- 04BreadcrumbList missing site-wide.
- 05Person schema missing for the named founder visible in /about.
Impact
The entity graph is disconnected. AI engines treat your brand as a string of text, not as a referenced entity. This is the single biggest non-content lever for citation lift.
Pass 03
Citability scoring
Findings
- 01Average passage length on /pricing: 38 characters — too thin for AI extraction.
- 02Hero passage is gerund-led (“Helping teams ship faster”) — no concrete claim to cite.
- 03/features uses bullet lists with no surrounding context — AI engines cannot extract a defensible quote.
- 04Long-form content on /blog is well-structured but unscored: no last-modified, no schema, no author entity.
Impact
Even with crawler access fixed, the content itself is hard to quote. 5 page rewrites can lift average citability from 0.41 to ~0.72.
Pass 04
Brand mention scan
Findings
- 014 brand mentions discovered: 1 G2 listing, 1 Reddit thread (negative), 2 industry directory listings (outdated).
- 02No Wikipedia presence. No Quora answers. No Capterra listing.
- 03For 40 reference queries, AI engines cite Wikipedia (12), G2 (8), Reddit (6), and your competitors (14). Your domain is cited twice.
Impact
AI engines cite their sources. You are not yet one of them. A 30-day placement plan adds ~12 high-quality mentions across the platforms AI engines actually quote from.
Pass 05
Platform benchmarking
Findings
- 0140 reference queries (10 per engine, 4 engines): ChatGPT cites you 0 times, Perplexity 1, Google AIO 1, Bing Copilot 0.
- 02Top 3 competitors are cited 8x, 6x, and 5x respectively across the same query set.
- 03Gap is largest on “best [your category] for [EMEA market]” queries — where you should win on positioning.
Impact
Baseline established. Quarterly target: 24 total citations across the same 40 queries (6x current).